A charismatic creative leader,
I love to tell brand stories and bring them
to life with flawless craft, restless passion
and infectious energy.
I cut my teeth in Scotland and then London, learning from some of the best creative minds in the industry. I’ve had the benefit of working in some of London’s best agencies, like Y&R and WRCS, hot-shops and startups like the Leith Agency and BANC, and,
with Southpaw, part of a global network, in Hakuhodo.
In the last 15 years I’ve worked exclusively in creative leadership roles, successfully growing agency bottom lines and client businesses, across UK, EMEA and Global markets. Obsessed with human behaviour and the power of emotion, I specialise in creative storytelling to build brand salience and drive action with consumers.
Awards and Recognition
As well as winning awards I’ve also had the pleasure of judging at the Campaign Big awards and
at Hakuhodo’s annual global awards ceremony in Tokyo, where I am Jury President. My work for
Sanctuary has also been showcased at Cannes as an example of excellence in emotional storytelling.
Campaign Big - Irn Bru, Asahi Beer, Base London, Callaway Golf. Creative Circle - Irn Bru,
Youngs Beer. Epica - Youngs Beer. Roses - Irn Bru, Honda App, Sanctuary Spa, Eurotunnel,
Benriach. Fresh Awards - Asahi beer. DADI - Honda App. FAB - Asahi beeer, Estrella Galicia
I’ve been lucky enough to work on some
of the world’s best brands.
This has enabled me to gain extensive knowledge and experience across key sectors including
food and beverage, automotive, beauty, FMCG, travel and technology.
Speaking Roles
I was recently honoured to give the closing seminar, on behalf of Hakuhodo, at Citra Pariwara, one of Asia’s largest festivals of creativity. I was specifically asked to contribute to the theme of ‘Creativity Prevails’ and chose to include two of my great professional passions: storytelling and behavioural science.
A few years ago, I was invited to do a TEDx Talk to represent the vibrant creative culture in Tunbridge Wells, where I live. At the time, the government were declassifying creative subjects at A level. This was my response.
