The Glendronach
A single malt famous for being matured in rare Spanish Sherry casks, Brown Forman
wanted to elevate The Glendronach to become a globally recognised brand.
The solution was to intensify this beautiful marriage of Spanish flair and Highland spirit, bringing together two worlds in a way never done before.
To convey the Glendronach’s intense sherry flavour notes we curated a key visual that echoed the explosive and flamboyant movements of the Flamenco dancer.
RANKIN
A specialist in ‘cultural collisions’ we commissioned Rankin to shoot the campaign as well as spearhead the PR narrative, boosting our media exposure.
Global Campaign Toolkit
This was a global campaign to support key markets as they transitioned from old packaging and from what was seen
as a dusty old brand, into a contemporary luxury space. This included a full suite of assets, including lifestyle photography, distillery photography, core range photography and talking heads content.
