Gallo Family Vineyards
Gallo had slipped outside the Top Ten of the UK’s most popular wines, largely down to a lack of emotional involvement with their audience. They needed to bounce back with relevance and standout in an uber crowded market. Hello new brand campaign.
“If I saw this poster in the street I would immediately want to go and buy a bottle of Gallo.”
— Respondent at Hello Gallo campaign research groups
