Benriach Single Malt

As part of a global launch campaign, Benriach needed to cut through the stereotypical noise of whisky advertising. So, with colour, energy and a unique whisky making story,
I showed the world what they’re made of.

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360 Campaign

Including brand film, eight key visuals of each expression for OOH, digital, social and POS, film content for digital and social, full marketing toolkit design and the full re-design of Benriach’s global website.

 

Results:

62% Rise in global sales
418% Growth in key markets