Eurotunnel Le Shuttle

As the drive-on version of Eurostar, Eurotunnel Le Shuttle had fallen into relative obscurity as a travel brand. In fact, in a recent survey asking people how to travel to France, the top answers were: Fly, Ferry, Eurostar, Swim. So, to celebrate their 25th birthday, is was time to remind the great British public exactly who they were. With bells on!

Integrated Campaign

Including TVC, OOH, radio, digital and social.

 

Despite the campaign launching in the year Brexit was
announced it still managed excellent results:

21% Campaign Recall (KPI 12%)
20% Increase in Brand Consideration
5% Sales Increase
(compared with 10% drop across sector)