Honda
The Civic was seen as boring. So, Honda wanted to use the Type R model as a halo for the Civic range, enticing younger, edgier drivers into the brand. So instead of inviting this target audience to take a test drive, I provoked them with a challenge.
A Social Media First
I also created Honda Motor Europe’s first ever influencer campaign.
Using a stuntman, a parkour expert, a surf champion and a tattoo artist,
we put some of the edgiest influencers in Europe to a test of real nerve.
Website Content
I was also responsible for delivering a
full suite of assets for Honda’s
pan-European website and sales collateral.
