ghd
Every year, to raise money for breast cancer charities all over the world, ghd create a limited edition pink coloured styler with 10% of sales being donated. However, the campaign was struggling with lack of empathy for the cause. For the 15th anniversary of the campaign I was personally requested by the global brand director to create something with real emotion.
360 Campaign
Including brand film, key visual for OOH, digital, social and POS, film content for digital, social and PR, plus full marketing toolkit design.
“The most successful campaign
in ghd ‘pink’ history.
The campaign went viral and was picked up by news and culture channels
from The UK and Australia to America and China.
